21 December 2010

Las marcas y la web 2.0

La incansable periodista Alicia Vidal, que se ocupa como pocos del mundo de la publicidad y el marketing, escribió un artículo para Infobae Profesional titulado “Community Management: cómo manejar las redes sociales online y no colapsar en el intento”.
Con varios testimonios (entre los que me incluyo), Alicia retrata el crecimiento de los nuevos medios y de las personas que manejan marcas y comunidades en las plataformas sociales: los llamados “community managers”. Sus perfiles, dónde encontrarlos, quiénes son y qué agencias brindan esos servicios son algunos de los datos aportados por Alicia.

La nota completa, acá.

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20 thoughts on “Las marcas y la web 2.0

  1. Alicia

    Gracias Lalo por este comentario tan elogioso. La verdad que le pongo mucho laburo a lo que hago así que me alegro que sirva como aporte…! Y gracias a vos y a todos los que participaron con su testimonio e invito también a aquellos que quieran seguir sumando testimonios de CM que me contacten.

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